The industrial design studios at Toyota Boshoku are designing creative interior space solutions for various mobility such as automobiles, railways, and aircraft. From the designing of seats and interior trims of Toyota and Lexus production models to the designing of concept vehicles to demonstrate our vision for the future, we continue to create new innovative designs for our customers of today and tomorrow.

Capability

Production Design

Designing interior solution for production vehicles, such as seats and interior trims

Advanced Design

Realizing new values with eyes on the future society, including the interior design development of concept vehicles

CMF Design(*)

Designing color, material, and finish solutions which are pleasing to the consumer's sight and touch

  • *CMF: Color, Material and Finish

Visualization

Visualization of the ideas and shapes which designers imagined onto the digital space with the latest 3D tools and assets

Modeling

Expressing the design in 3D and pursuing beauty of shapes and surfaces by the well-trained hands of modelers

Prototyping

Crafting prototypes that implement aesthetics, usability, and even functionality of the design

Studio Locations

  • 1.JapanTOYOTA BOSHOKU DESIGN
    88 Kanayama, Kamekubi-cho, Toyota-shi, Aichi 470-0395, Japan
  • 2.ItalyMILAN DESIGN BRANCH
    Via Morimondo 26, 20143 Milano
  • 3.ChinaTOYOTA BOSHOKU CHINA CO., LTD.
    R&D DESIGN
    No.169 Yiwei Road, Waigaoqiao, Pudong New District, Shanghai, 200131
  • 4.The United StatesSILICON VALLEY INNOVATION HUB
    101 Metro Drive, Suite 370 San Jose, California 95110

Concepts

Placing the focus squarely on humans, these interiors constantly adapt to conform to the driver's and passengers' needs.
This connection of human and vehicle allows occupants to experience an entirely new type of mobile space.

Seat surface consists of 630 pieces of blocks transform to fit each body shape.
Built-in sensors in the seat detect your breath to activate the car by syncing with it.

  • *VODY: A coined word that combines VOID (space) and BODY, and this means a space that is completed by synchronizing with a human.

Concept model that seat surface transforms freely to suit occupant Seat forms the optimal shape to match the user's body shape, posture, and movements during travel.
Based on the concept of human-centeredness, we pursue a comfortable ride through the seat control technology.

CLOUD CAPSULE CONCEPTAVIATION CONCEPT FOR CRYSTAL CABIN AWARD 2021

Cloud Capsule, inspired by Japanese capsule hotels, features capsule beds above the window seats so that economy class passengers will be able to enjoy their flights in a safer and more comfortable manner. It allows passengers to have their own private space in which to relax or to focus on work. The capsule is used when the aircraft is in the cruising altitude, and it can be purchased in addition to the economy class seat, to allow the passenger to have more relaxing experience in long international flights. To offset the lack of overhead luggage space, the seats are designed with higher sitting position and allow the carry-on bags to be stowed under the seats.

POSITIVELY ECONOMY CONCEPTAVIATION CONCEPT FOR CRYSTAL CABIN AWARD 2021

In Positively Economy concept, three travel classes are installed in a single passenger cabin. The window seats are economy class, while the center seats are the Premium Economy or the Premium Economy Plus seats that offer more privacy and are located so as to face an aisle, much like more expensive business class seats. Also included in the concept are other features that could make their way into aircraft design in the near future, such as in-flight meal service carried out by autonomous robots.

LAYERED RHOMBUS CONCEPTAVIATION CONCEPT FOR CRYSTAL CABIN AWARD 2021

Layered Rhombus is a concept that provides passengers with a premium flight experience with efficiently arranged economy and premium economy class. The premium economy seats consist of connected module of four seats and it can be extended flexibly according to the cabin size. This module is located in the middle section of the cabin, with each seat positioned diagonally to each other. This new seating arrangement provides enhanced privacy while providing aisle access to all. The center partition can be moved flexibly to offer variety of user experiences.

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